With over 150 full- and part-time individuals working
for Nanos Research, we bring a full complement of capabilities and coverage
to any assignment. To follow is a sample of in-person research assignments.
On-site customer evaluation
Nanos Research regularly conducts on-site retail evaluation research projects
using both Nanos Research interviewers and the firm's ASK real-time research
process. Information collected is used to evaluate retail locations
and to benchmark inter-store cannibalization rates.
Testing new products
Nanos Research was retained to administer an in-depth focus
test of a new product under development by a national fast-food
chain. The project included the recruitment of target respondents
to conduct an extensive interview along with a product test. The
purpose of the initiative was to identify product preferences within
specific target market groups.
Gauging advertising awareness
As part of an effort of gauging ad awareness for a series of print
advertisements, Nanos Research administered interviews of target
respondents in order to identify the level of awareness and to collect
opinions regarding the advertisements.
Research for litigation
Nanos Research conducted a mall intercept to test product and
ad awareness for a client. This included showing the respondent
a television ad and also collecting opinion on product packaging.
Recruitment for telecommunications research
In order to test a new telecommunications product, Nanos Research
was retained to recruit target consumers to participate in an in-depth
product evaluation. This initiative included the development of
detailed screening criteria and demographic requirements which reflected
a specific target market.
| telephone research
| in-person fieldwork | mystery shopping
| mail surveys | focus
groups | management consulting
| automated survey kiosks | omnibus
surveys | online research | online consultations